# APM Guru

> Enterprise application rationalization consultancy. We help organizations cut
> software spend and portfolio complexity by finding what is actually running,
> scoring it on business value and cost, and retiring or consolidating the rest.

APM Guru works with mid-market and enterprise IT leaders whose application
portfolios have grown faster than anyone's ability to account for them. Typical
engagements start with a free 30-minute assessment and a portfolio inventory,
and end with verified savings plus the governance to stop the sprawl returning.

## Services

- [Application Rationalization](https://apm.guru/services/application-rationalization/): Discover everything actually running, score it on business value, technical health, utilization and cost, then retire, consolidate or keep.
- [Software License Optimization](https://apm.guru/services/software-license-optimization/): Entitlement-level work on software you already own — over-provisioned seats, wrong tiers, untracked auto-renewals, mispriced enterprise agreements.
- [Platform Consolidation](https://apm.guru/services/platform-consolidation/): Capability mapping across teams or sites, a defensible target state, and honest migration costs, for estates doing the same job several different ways.
- [Post-Merger IT Rationalization](https://apm.guru/services/post-merger-it-rationalization/): Deal-pace integration sequenced by the renewal calendar — overlap mapped in the first fortnight, decisions by day sixty.
- [All services](https://apm.guru/services/)

## Industries

- [Healthcare](https://apm.guru/industries/healthcare/): Clinical dependencies, HIPAA obligations and EHR ecosystems, where you cannot switch something off to see who complains.
- [Financial Services](https://apm.guru/industries/financial-services/): Market data entitlements, per-seat analytics, overlapping risk platforms, and a regulator who expects an account of all of it.
- [Manufacturing](https://apm.guru/industries/manufacturing/): The same capability running six different ways across six plants, plus an unmapped IT/OT boundary.
- [Private Equity & M&A](https://apm.guru/industries/private-equity/): IT synergies underwritten at diligence and collected by nobody, inside a hundred-day window.
- [All industries](https://apm.guru/industries/)

## Evidence

- [Case study](https://apm.guru/case-study/): A healthcare portfolio reduced from 340 applications to 190.
- [About](https://apm.guru/about/): How the four-step method works — discover, score, decide, execute and hand over.

## Writing

- [Blog](https://apm.guru/blog/): Articles on application rationalization, software licensing, SaaS and shadow IT sprawl, platform consolidation and post-merger integration.
- [Complete guide to application rationalization](https://apm.guru/blog/complete-guide-application-rationalization/)
- [Application rationalization framework](https://apm.guru/blog/application-rationalization-framework/)
- [Building the business case](https://apm.guru/blog/application-rationalization-business-case/)
- [Common rationalization mistakes](https://apm.guru/blog/application-rationalization-mistakes/)

## Contact

- [Book a free assessment](https://apm.guru/contact/) — 30 minutes, no commitment.
- Email: hello@apm.guru

## Index

- [Sitemap](https://apm.guru/sitemap/) — every page on the site.
- [XML sitemap](https://apm.guru/sitemap.xml)